HI, I’M TANIA
Marketing Strategist, PR Girl, Former Corporate Media Executive Turned Small Business Champion
Sometimes your next chapter starts on a Pilates mat.
After 20 years in corporate media and marketing, a local studio owner asked me for help. What started as a few ideas over email turned into a full campaign. She didn’t want advice - she wanted action. That was the spark that launched Little Luxe Marketing - and yes, she’s still a client.
I founded Little Luxe Marketing to bring big brand strategy to small business owners who are doing incredible things but don't have a full-time marketing team behind them. I work with Coaches, Wellness Practitioners, Professional Services, Premium and Lifestyle Businesses to create strategic marketing that actually works without the chaos or confusion.
Your marketing should do more than look good, it should deliver. And that’s where I come in.
Why I do what I do
WHERE I COME FROM
Before starting Little Luxe, I spent 20+ years in senior leadership roles at major Australian media networks:
NOVA ENTERTAINMENT
Managed partnerships with Tennis Australia, Melbourne Cup Carnival, and Hughesy & Kate.
FAIRFAX MEDIA & WIN CORPORATION
National marketing campaigns, media launches and brand activations.
BUSINESS ILLAWARRA
Led comms for the prestigious Illawarra Business Awards.
MASTERCHEF MAGAZINE
Supported the launch campaign with a national PR rollout.
i98FM, 3AW, C91.3FM
Station marketing and audience engagement.
WHAT MAKES ME DIFFERENT
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I work with you like a strategic partner, not just a freelancer
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I’ve sat on both sides, the boardroom and the small biz brainstorm
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I don’t do cookie-cutter plans or recycled templates
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I see media opportunities others miss
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And I know how to turn visibility into real-world results
Why Me?
TAKE A LOOK FOR YOURSELF…
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As Featured in Salty Magazine
I recently had the pleasure of being featured in Salty Magazine, where I shared the heart behind Little Luxe Marketing - why strategy matters, how connection drives everything I do, and what it means to grow a business that feels aligned, not forced. This feature dives into the journey, the pivot, and the power of building visibility with intention.
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To me, Luxe isn’t about being fancy, it’s about the refined layer that makes your brand shine. The PR placements, the smart partnerships, the campaign that clicks. The little touches that elevate you from just another business to the one people remember.
THE “LUXE” IN LITTLE LUXE
OUTSIDE THE OFFICE
I live in Macarthur, NSW with my two amazing (and very fast) kids, who keep me on my toes in the best possible way.
Most weekends, you’ll find me trackside, watching my 8-year-old tear around the karting circuit at 95km/hr. It’s equal parts exhilarating and nerve-wracking, and no, I’m definitely not always calm.
When I’m not in marketing mode, I’m recharging by the ocean, exploring local spots, or grabbing a strong coffee on the go. I love a slow beach walk just as much as a buzzing artisan market, and Cobbitty Markets are a non-negotiable on my calendar. I’m a sucker for a beautifully curated cheeseboard, love discovering new restaurants, and will always choose a dinner out over a night under the stars - camping’s not my thing.
Connection is everything to me. It’s at the heart of how I parent, how I build relationships, and how I work with my clients. I believe the best marketing comes from clarity, conversation and real connection and that’s what I bring to every part of life, business included.
AWARDS
BEST PROMOTIONS DIRECTOR
WINNER: Australian Commercial Radio Awards, 2008
BEST COMMUNITY SERVICES PROJECT
CO-WINNER: Australian Commercial Radio Awards, 2008 & 2009 i98FM Camp Quality Illawarra Convoy for Kids
BEST STATION PROMOTION
CO-WINNER: Australian Commercial Radio Awards, 2009
LET'S CHAT
→ Strategic marketing & PR consulting
→ Comprehensive marketing packages
→ Ongoing contract services
I provide the expertise and guidance you need to promote your business with confidence and achieve measurable results. Stop wasting time and money on marketing that misses the mark.
Let's create a strategy that works from day one.